2 decades of successfully partnering clients in building famous brands across 2 advertising agencies, (Ogilvy and Grey) earned Malvika, former National Creative Director at Grey India, a place among India’s ‘50 Most Influential Women in Media, Marketing and Advertising’ (Impact India /Advertising Age), the ‘Top 20 Creative Directors in India’ (Brand Equity Agency Reckoner-Economic Times) and Campaign India’s A-list.
She helped launch ITC’s biggest success story – Bingo! and built brands like Hutch, Vodafone, Britannia, State Bank of India, Gillette, Reliance Telecom, Titan, Dell, Fiat, Honda, Duracell and Killer. And brought about real social change via her work for the Indian Army and the government’s Clean India and Anti Female Foeticide campaigns.
Along the way, she has won more international and national awards for creativity and brand effectiveness than she cares to remember, but is particularly proud of her two Cannes Gold Lions and the much coveted D&AD (Design & Art Direction) pencil for her work on Duracell titled ‘Positive-Negative’.
She is also probably the only Creative Director in India to have led her team to win the Grand Prix ‘Campaign of the Year’ award at the Indian creative awards (Abbys) not once or twice but 4 times. At Ogilvy (for ‘Surprisingly’ SBI – State Bank of India, ITC Bingo and Hutch Ranga Shankara Theatre Festival) and at Grey for Killer Jeans (Green Fold).
An army brat and a boarding school product, Malvika has had the good fortune of experiencing different cultures across the length and breadth of the country. More than anything else, she considers this to be her biggest learning and edge.