Rajiv Raja, BrandMusiq

Founded by soundsmith Rajeev Raja and the late JS Mani, BrandMusiq expresses a brand’s essence by applying the science of sound and the art of music. And this is where the MOGO™ or ‘musical logo’ plays a crucial role. Ajit Varma, co founder and CEO, BrandMusiq, is an ex-advertising professional and together, he and Rajeev create sonic identities for brands that connect with consumers at a deeper, more subliminal level. Some of the brands they have recently worked on include HDFC Bank, Vistara Airlines, TATA Salt and Horlicks.

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