More than 15 years of leading the strategic planning function across advertising agencies globally, have made Kalyan a master orchestrator – of energies, culture, people, behaviours & brands. He is passionate about being able to see beyond the curve and obsessed about crafting behaviour change. He believes whether digital or traditional – media are tools, each a mere mechanism to deliver a brand & business objective. The greatest assets for a company he believes are actually the people. And that managing them is the key to managing the company’s P&L.